Say goodbye to fear.

Parents deserve better than fear-based baby biometric products that exacerbate anxiety. Companies marketing these unproven devices are preying on parents' emotions at their most vulnerable moments. These products are not backed by science, and they mislead parents into believing they are necessary for their baby’s safety.

A coalition of doctors, parents, industry leaders, and sleep experts calls on baby tech companies to do right by parents & kids and stop profiting from fear.

To the Leaders of
Baby Tech Companies, 

Stop selling fear-based baby biometric devices.

Parents and children deserve far more than the anxiety your products perpetuate. Marketed as life-saving innovations, these devices are not supported by science. Instead, they exploit the natural and understandable fears of parenthood, without providing any real benefit.

After speaking with thousands of parents, pediatricians, OB-GYNs, and sleep specialists, the truth is clear: baby biometric devices heighten fear and anxiety without meaningful gain. The Journal of the American Medical Association emphasizes, “there are no medical indications for monitoring healthy infants at home.” Likewise, the American Academy of Pediatrics states unequivocally: “Do not use home cardiorespiratory monitors as a strategy to reduce the risk of SIDS.”

Parents are already overwhelmed. Yet, thanks to your marketing, far too many are now obsessively monitoring every breath, convinced they need these devices to be responsible caregivers or to save their child’s life. The reality? These devices cannot prevent tragedy. Worse, as the American Academy of Pediatrics points out, they reduce adherence to safe sleep practices, increasing the risk of harm.

“I saw new moms every week for postpartum checkups. I was frequently shown ‘concerning’ metrics from these types of devices by worried moms who think their children are at risk. Every practitioner I’ve spoken with has experienced some version of this. We hate these devices. Not only are they inaccurate, they increase postpartum anxiety.”

Jennifer McLeland
Ob-Gyn, Texas Health

You claim to offer peace of mind. What you’re actually selling is slow-burning and at times acute panic. These biometric devices create simmering anxiety, atop already strained nerves, and rob parents of the rest they need. Sleep deprivation and parental anxiety aren’t badges of honor—they’re health hazards. Encouraging parents to obsess over fluctuating, unreliable metrics isn’t support—it’s sabotage.

“With my first child, I ordered a well-known breathing monitor because I was terrified he would stop breathing in the middle of the night. The first time we used it, I woke up to an alert. I ran into my son’s nursery full of panic, only to find that the monitor had fallen off. This scenario happened often, and I found myself obsessing over the app for reassurance, which only increased my anxiety during the postpartum period. Needless to say, we didn’t use it for our second and third children.”  

Emiley Chiasson
Mom of 3

The science is clear: these devices are no substitute for safe sleep practices or medical guidance. An independent study published in JAMA showed how unreliable these devices truly are. Yet, instead of making that clear, you bury your legal disclaimers while prominently marketing devices to parents as though they can “get every breath streamed” or “address one of the most significant challenges faced by parents.” These coded messages skirt the law while misleading parents into believing these products can save lives. Your required disclaimers tell the real story: they can’t.

This is shameful. Parents deserve better than fear-driven products, and our children deserve rested, mentally healthy parents. Postpartum depression has surged from 15% to over 40% in recent years, with postpartum anxiety jumping from 29% to a staggering 72%. Obsessing over unreliable devices and incomplete data only worsens this crisis. 

Doctors consistently report increased postpartum anxiety from these devices, fueled by unreliable data. As Dr. Elizabeth Murray, a pediatric emergency medicine physician, shared in a New York Times article, “I do frequently see parents coming into the emergency department with a wonderful, healthy, beautiful baby—but the alarm has triggered, and so they’re terrified that something awful might have happened.”

Furthermore, overdiagnosis is a real problem. Dr. Bonafide and his co-authors highlight in JAMA how false alarms and normal events, such as a self-resolving desaturation, often lead to unnecessary ER visits “with blood tests, x-rays, and hospital admission. Rather than reassuring parents, these experiences may generate anxiety and a false assumption that their infant is at risk of dying. These considerations introduce the prospect that using a monitor could indirectly result in harm to infants and their families.”

If you truly believe your devices save lives, submit them to rigorous, independent clinical testing or pursue FDA approval. FDA clearance alone is not enough. As even Owlet’s disclaimers admit, their devices are “not intended to diagnose, treat or cure any disease, including SIDS” even though you market one of your devices explicitly to babies with “...a family history of SIDS…!”  Importantly, FDA clearance does not require independent clinical trials, nor does it mean these devices have been reviewed for safety or effectiveness. 

The law may require disclosures, but ethical companies should prioritize the well-being of the families they serve. 

Stop profiting from fear.
Start empowering families with real, science-backed support.

We call on baby-tech companies to stop using fear-based tactics to sell these devices and to stop manipulating parents into believing their baby biometrics devices are life-saving tools. The FDA already regulates medical claims, but your companies are shamefully skirting these regulations to sell more devices.

Doctors, sleep experts, and parents alike are joining this campaign to demand better from the baby-tech industry. We invite anyone who cares about the well-being of families to join us in demanding change from these companies.

Parents and children deserve better.

Sincerely,
Bye Bye Baby Biometrics Advocacy Group
Founding Members

Bye Bye Baby Biometrics Advocacy Group

Founding Members

Stop the Fear

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#ByeByeBabyBiometrics

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Stop the Fear 〰️ #ByeByeBabyBiometrics 〰️

Stop the fear. Sign the petition.

Parents should be empowered, not overwhelmed. Baby biometric wearables are fueling fear with no real benefit. It’s time for a change. Sign the petition now. #ByeByeBabyBiometrics

  • Lindsey Sullivan • Jennifer Lavelle • Emiley Chiasson • Maggie Philibin • Merrita Villa • Hannah Colson • Charlie Hill • Andres Garcia • Liz McLean • Olivia Bonitatibus • Aline Borges • Kyle Watson • Sean McBeath • Omar Mungo • Thiago Bonotto • Jaclyn Gay • Derek Gay • Nathanial Sullivan • Randy Claiborne • Pamela Smith • Lora McCawley • Mark McCawley • Stewart Lavelle • Laurie Lavelle • Katie Brown • Pasha Rahman • Kristin Kent, RN • Ryan Kent • Linsey Grindle • Madison Isner • Emmy Robbin • Salen Churi • Philip Mayling • Joanne Mayling • Chart Y • Casey ONeill • Varvara Russkova • Keith Doran • Chris Blackman • Heidi Brooks, Maternal Support Practitioner • Shayla Dunlap • Kristen Kent • Matthew Mueller • Mark Stoner • Rahul Harpalani • David Dworschak • Harlan Huynh • Heidi Brooks • shaun noll • Kevin Lee • Nilong Vyas • Liz MacLean • Brian Tochman • Marcus Stroud • Jeff Wood • Jessica Stoner • Chad Blackburn • Christina Bennett • Monica May, Night Nanny • Lindsay Winsett, Newborn Care Specialist • Charlie Matter • Marilyn Anderson, Night Nanny/Newborn Care • Timothy E Nolan • Timothy Brown, MD MSCE • Hannah Harrison • Hunter Hunt • Casandra Barlow • Zach Ware • Lauren Churi • Rikki Johnson, Newborn Sleep Specialist • Chris Kleinert • Faith Meadows, Postpartum Doula • Dustin Eldridge • Corey Metz • John Boaz, Director Healthcare • Sam Silverlieb • Miranda Faske • Lee Ann Barnes, Newborn Infant Care Specialist • Greg Mungo • Casey O’Nell • Yasmin Agusti • Eli Goldaris • Jake Vines • Stephanie Belz, Occupational Therapist • Lily Kaufmann • John Durant • Raven Raines • Todd Dallmann • Camila Contreras Merlo Flores • Abigail Campbell • Alanna Hiehle • Christy Bollinger • Chris Rill • JoAnn Ford • Jeremy DeLon • Stewart Lavelle • Lauri Lavelle • Josue Romero • Franccesca Hagen, Postpartum doula • Isabel Roper • Jessica Argenzio, Gentle sleep coach, certified doula • Kelly Murch • Donna Thornton, Postpartum Doula,CPD owner of Ahma Doula Services, Lancaster, PA • Emily Mothershead • Alice McIlrath, Night Nanny • Shannon McLaughlin, IBCLC, Postpartum Doula, mom to 5 • Kimberly Acosta, Occupational therapist • Iskra Lawrence, Mom and Founder of Saltair • Amy Magee • Kathleen Strong, Family Recources Coordinator • Meg Lebus, RN

Names will be added on a rolling basis to confirm authenticity.

So… what is a baby biometric device and why should you get involved?

  • Baby biometric monitoring devices are various forms of electronics or straps you attached to your sleeping baby. These devices purport to be able to track breathing, oxygen levels, and more — though as mentioned above many have failed independent testing. As of November 2024, none of these at home devices are FDA Approved.

  • Physicians, researchers, and the American Academy of Pediatrics advise against using these devices because “there are no medical indications for monitoring healthy infants at home” and these devices reduce adherence to safe sleep practices, increasing the risk of harm. These devices cannot be relied upon for medical guidance (as clearly stated in all of their legally mandated disclaimers) and create a simmering anxiety with parents obsessively checking unreliable data. If your child requires medical oversight, then they should receive it from doctors and FDA Approved medical devices.

  • Another concern is that terminology like “FDA cleared” can give parents a false sense of security. However, when a device is “cleared” by the Food and Drug Administration, that designation doesn’t mean the FDA has approved or even extensively reviewed the device. The same is true for general wellness products.

    The reality is that these companies' marketing language does not match their medical language. They advertise ultimate peace of mind because of "medical grade technology," but to the medical community and in FDA regulatory filings, they directly acknowledge their devices cannot be relied upon for accurate medical information.

    These devices are "Class II" on the FDA's 3-level risk scale, which means they undergo "FDA Clearance"  that doesn't require clinical trials because the device is "substantially equivalent" to existing technology or is used in low-risk applications—a much lower level of review than the "FDA Approval" process that Class III devices (for lifesaving care) are required to complete. Given this, these companies should not be advertising that their products can provide the "ultimate peace of mind" and "monitor every breath," especially in light of how they are weaving these marketing claims together with their implications. 

    Some of Owlet’s offerings fall under the FDA cleared category. However, Owlet began marketing one of its products without FDA clearance. It then received an FDA warning letter in 2021 that it was in violation and needed to undergo 510(k) clearance.

    Other smart monitors and apps fall under the general wellness products category. The FDA defines these as “intended for maintaining or encouraging a healthy lifestyle” and “unrelated to the diagnosis, cure, mitigation, prevention, or treatment of a disease or condition.” Nanit falls under this general wellness category.

    Courtesy of Harbor.co

  • Parents deserve better than fear-based marketing tactics designed to exploit their anxieties. Baby biometric devices are promoted as life-saving innovations, but the reality is quite different. These products aren’t backed by solid science, nor do they have the support of the medical community. Instead, they increase fear and anxiety, creating more stress for parents during an already vulnerable time.

    By signing the petition, you’ll help:

    1. Raise Awareness: Join a collective voice exposing the truth about these devices, which don’t prevent tragedy but can increase parental stress and lead to unsafe sleep practices.

    2. Demand Accountability: Help us push baby tech companies to align their marketing with science, transparency, and ethical practices, rather than capitalizing on fear.

    3. Support Families: Parents deserve real solutions and support, not false security. By signing, you’re advocating for a change that prioritizes family well-being over corporate profits.

    Together, we can demand change from companies that can and should know better. We can help create a healthier, more supportive environment for families. Sign and share this petition to be a part of the positive change all families deserve. Your involvement matters!

Bye Bye Baby Biometrics was founded by a group of parents, physicians, pediatric and postpartum companies, and sleep experts to raise awareness about the unfortunate impact of biometric wearables. Together, we can stop fear-based marketing and protect parents from unnecessary anxiety.